You've been carrying the marketing weight alone for too long. Let's change that.
Your work speaks for itself, but only if the right people can find it, understand it, and trust it enough to reach out.
Whether you need some help nailing down what makes your practice special, social media content that positions you as the go-to in your space, or a seasoned partner to help you get in front of your dream clients, I can help.
Thoughtful, intentional marketing built for the way architecture, design, and real estate operate.
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Marketing Strategy
Feeling like your marketing is reactive, scattered, or nonexistent? A solid strategy changes that. I'll dig into your business, your audience, and your goals to build a clear roadmap so every piece of content, every campaign, and every dollar has a purpose. For architecture firms, design studios, and real estate teams, strategy is the foundation everything else is built on.
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Content Marketing
You know your audience is out there — scrolling Instagram, lurking on LinkedIn, reading industry publications. The question is whether your voice is showing up where it matters. I create smart, aesthetic content that positions you as the go-to in your space: social media posts, thought leadership articles, ghostwritten LinkedIn pieces, email campaigns, and more. Consistent, strategic, and always written to sound like you.
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Website Copywriting
Your work is stunning. But if your website copy is stiff, your project descriptions sound like every other firm's, or your Services page reads like a jargon-filled capability statement you're leaving serious credibility (and clients) on the table. I write copy that captures what makes your practice unique, speaks directly to your ideal client, and builds trust. Website copy, project narratives, proposals, bios, and beyond.
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Fractional CMO / Marketing Manager
You don't need a full-time marketing hire. You need a sharp, senior marketing mind who can plug in, take the wheel, and build something that scales. As your Fractional CMO, I'll own your marketing strategy, guide your team (or help you build one), and make sure every channel is working together. It's the strategic horsepower of an experienced CMO, without the six-figure salary
Their words, not mine
Natalie is a fantastic communicator and, most importantly, asks the kind of questions that make you stop and say, ‘Now that’s a good point, I haven’t really considered that.’ When it comes to content creation, Natalie quickly understands a brand’s personality and adapts effortlessly. She really gets the minds of the customers, and she has a big-picture mindset, always identifying content gaps and opportunities to explore. She is not only a lovely human being to know in general, but, in a professional setting, she is a manager of one. She’s a self-sufficient, strategic thinker who manages her work independently, setting her own goals while keeping the company's direction in mind, and she executes flawlessly. Once the scale and foundation of the project are established and the goals are set, she doesn’t need heavy guidance or daily check-ins. There’s trust, there's communication, there are deadlines, and she consistently delivers. 10/10. I would work with Natalie again in a heartbeat!
Eszter Riga
Frequently Asked Questions
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Great question, and I never blame anyone for asking it up front. I like to work on monthly retainers and per-project fees. I don’t generally work hourly because I price based on the value delivered, not the stopwatch.
Because every project is different, I typically share customized rates once I know the scope. But to give you a sense:
Website copy (up to 5 pages): $4,975+
Marketing Strategy: $2,900+
Fractional CMO & Marketing Manager roles: $3,500/mo+
Social Media: $2,200/mo+
Articles: $550+
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Generally, no. When you hire me, you get me.
The only time I lean on my trusted team of subcontractors is for comprehensive fractional CMO roles or larger retainers, where I’m overseeing strategy across multiple channels and building out a team to support that. In those cases, I act as your marketing orchestra conductor, making sure everyone is aligned, strategy is cohesive and nothing gets to you without my eyes on it first.
If something falls outside my scope — or if someone else is a better (or more budget-friendly) fit — I’ll always tell you that. I believe in getting you the best possible outcome always, even if it costs me the job!
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My sweet spot is architecture, interior design, and real estate — luxury residential, commercial, development, you name it. I've also worked with clients in wellness, SaaS, and media, but the built environment is where I do my best work and where I'm most selective about taking on new clients.
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Most agencies don't know your industry. They'll hand your account to a junior coordinator and pray they’re quick learners. I bring nearly a decade of experience in marketing and deep familiarity with architecture, design, and real estate — which means I get up to speed fast, speak your language, and build strategies that actually fit your business. Smart, senior-level work with you and your business goals at the center of it.
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Straightforward, collaborative, and (if I can say so myself…) pretty fun.
I don’t do fluff, pointless meetings, or decks you’ll never open. I ask real questions, tell you what’s working (and what’s not), and focus on making content that moves the needle. I have a Slack we can use for internal comms, and like to do regular check-ins to ensure we stay on track.
You can expect:
Strategic clarity (so you always know next steps)
Voice-driven storytelling (so your content sounds like you, only sharper)
Execution that’s fast, thoughtful, and always aligned with your goals
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Hell yeah! Here are the next steps.
Fill out the form here
Discovery call: We clarify goals, audience, and needs
Proposal & plan: You get a clear roadmap and deliverables
Execution: I dig in. Research, draft, refine, deliver