Guardrail Technologies a cybersecurity SaaS startup that needed full-scale website copy and sales decks to support their launch. The challenge? Highly technical messaging around artificial intelligence and cybersecurity that risked alienating or confusing potential customers. I partnered closely with the company’s marketing director over several weeks, diving deep into product research and refining the customer’s tone of voice. The goal was to distill complex, technical concepts into clear, confident, and compelling copy that spoke directly to their audience’s pain points.